“…Commercial Excellence is a mindset and a philosophy an organization can adopt to holistically define its target customers and plan the delivery of its value proposition to them, supported by excellence in commercial execution…it can turn into a program which goes beyond being good at sales…”
We have found six common areas in which successful companies excel and where they focus to be or become excellent in.
We have created the Commercial Excellence Score, a self assessment inquiring the excellence level within each of those 6 pillars of success.
The score, in survey format, serves as a base line or position from which activities and sub programs can be launched.
Commercial Excellence provides a longer term focus, moving away from day to day improvement tracking which can sometimes cloud the view for the bigger picture.